Studio Beef ( Budden TV): Style Vs. Substance

The question I have for y'all is what's more important style or substance? My dude Crispy one half of the ReZ DogZ always tells me that I should be open to creating my own format when writing. Traditional rap songs are usually 3 verses, 2 hooks and 1 bridge. Buddens goes in. Both Joell Ortiz and Joe Buddens make valid points. You be the judge.

*Bonus* Joell Ortiz ft Joe Budden - Move On